Philly Welcome Wall
Reach 2.5 million annual visitors on 42 ft. of dynamic digital content.
Independence Visitor Center is home to Philadelphia's largest interactive digital wall.
The Philly Welcome Wall is an immersive, multi-user experience that dynamically responds, attracts, and engages users to interact via touch screen.
Be among the first to share your message on this exciting new way to connect with visitors.
Overview:
Features & Functionality
The 42 ft. interactive, digital wall is comprised of three Banks, or sections of screens. Content is sourced through a shared content management system with PHLvisitorcenter.com and displayed on Slides, or background images with related listings, across one Bank. Motion sensors anchored on each Bank detect and attract passerby by reacting to movement and displaying dynamic content.
Content Strategy
Each Bank displays a variety of Slides using a playlist comprised of interactive Theme Slides, digital billboard-style Ad Slides, and Sponsored Content Slides. The application randomizes the playlist so Slides appear on each Bank at different times throughout the day. The total experience is designed to surprise, delight, and ultimately direct the user to the Visitor Information Desk to purchase tickets or request more information.
Advertising Opportunities:
Ad Slides
Activating across one Bank, Ad Slides are full-screen, billboard-type ads for paid advertisers. Ad Slides rotate and play on each Bank, displaying for a full 15 seconds each rotation.
Sponsored Content Slides
Functioning like Theme Slides, Sponsored Theme Slides allow select partners to develop customized, interactive content that prominently features their programming.
